Sew Saturday & Brother Embroidery Event
Saturday 31 October 2026
Sew Saturday & Brother Embroidery Event
National show prices, with local store support. Exhibition-level Brother machine discounts, live demonstrations and a store-wide fabric and haberdashery sale, without the trip to the exhibition.
9:30am – 4:30pm in all Franklins stores*
*Excluding our Dovercourt store.
The best of both worlds
Exhibition prices, from your local experts
The national sewing and embroidery show is just around the corner, and with it come big discounts on Brother embroidery machines. You don't need to travel to get those deals. We're bringing them to our stores, with a Brother specialist on hand to help you choose.
Thinking of upgrading your sewing room or starting a new creative hobby? Join us for live machine demonstrations, expert advice and event-only pricing on top models, including the Brother Innov-is F540e, NV880e, Stellaire, VR and PR series, plus the Aveneer and BX1e.
Buy your Brother machine with us and get
- Exhibition discounts, available at your local store.
- Lifetime local support, with face-to-face guidance in store or by video call.
- Easy hand-delivery or pickup, with no worries about shipping damage.
- Local warranty backing, so you always know exactly who to call.
Brother specialists in store
A Brother specialist will be with us on the day at Chelmsford, Colchester, Ipswich and Salisbury.
Vilene demonstrations
Vilene specialists and demonstrators will be at Ipswich and Salisbury.
Ex-display machine sale
Grab a bargain on our in-store display models. Strictly first come, first served.
Your Sew Saturday shopping list
Event-day offers across every store
50% off
Halloween fabrics
Perfect for last-minute spooky projects on the day itself.
25% off
Christmas fabrics
A head start on festive quilting, gifting and holiday decor.
20% off
Fashion fabrics
Premium dressmaking materials to refresh your seasonal wardrobe.
10% off
Upholstery fabrics
Give cushions, curtains and home furnishings an upgrade for less.
From £5
Dress patterns
The perfect excuse to find your next favourite garment design.
Event price
Brother embroidery machines
Special event-only pricing on selected models.
View Brother machines
Want a one-to-one machine demo?
Walk in and browse whenever you like on the day. To secure a dedicated one-to-one session with our Brother experts, call your local Franklins branch ahead of time to book a slot.
